Meet Lee-Soy Associates
We see the forest and the trees. Bringing more than 20 years of experience, we partner with business leaders and their management teams in navigating today’s volatile, complex operating environment. We facilitate our clients’ organizational growth, relevance, and resilience. Our passion and talent for problem–solving provide executives and their teams the confidence to build, implement, and monitor strategy.
Barry Lee-Soy is the Principal of Lee-Soy Associates. Barry holds an MBA from Carnegie Mellon University, a CBA (Certificate of Business Administration) in Football Industries from the University of Liverpool, a BBA from Pace University in New York, and a BA from the University of South Florida. Sandra Lee-Soy is the co-Principal at Lee-Soy Associates. Sandra holds an MBA from New York University and a BBA from Baruch College.
Thought.
Solutions.
Partnership.
Our expertise includes marketplace insights, opportunity analysis, business planning, process transformation, innovation leadership, and performance measurement. We have worked with clients in the Technology, Non-profit, Innovation, and Soccer sectors.